Case #1- Toyota :: essays research papers

Toyota Revs up U.S. SalesThreatsThe Japanese market is getting more competitive and Toyota is loosing sales to Nissan and Honda.Chevrolet and Ford are interchange better in the U.S.The Toyota takeover is not assured.Japanese manufactures gaining a foothold in the US market.American companies are working to update the styling of their cars.OpportunitiesExploiting the U.S. Attaining more local managers in order to Americanize.Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars.Spending salaries on 123,000 American employees at their facilities.StrengthsUnderstanding the US consumer needs and requires.Toyota will likely pass Fords sales in the near future.Known for their effectiveness in long-term planning.Not as dependant on Japan anymore.Utilizing American designers to compete effectively in the U.S. market.The American competitors have been slow to respond to Toyotas threat.The development of a car powe red by a hydrogen fuel cell.As a company, Toyota is beginning to set better long-term goals. acquire accepted as an American BrandWeaknesses In the beginning, Toyota had a very conservative approach to goals.Failure to recognize a market opportunity to expose a full-size truck.Slowing economies in Southeastern Asian countries.Loosing money in Japanese market.Traditionalists inside Toyota do not like where the company is headed and want to stick to old ways.Ford 2Toyota uses a multi-domestic strategy in their U.S. auto division. The company is international and caters to each countrys needs in which they do business. For example, in the U.S., Toyota has hired designers and managers in order to gain a better understanding of what Americans want. The cars Americans are buying today were manufactured here in the U.S. Thus, Toyota has kept their headquarters in Japan but is catering to consumers using different products and marketing strategies throughout the world while not treating th e globe as a whole. This decision was based on information from the book as well as class lectures on chapter 8.According to the textbook, it seems quite possible for Toyota to strain their corporate goals.